Fast fashion brands in France will be penalized to counterbalance their environmental impact
Image Courtesy : privilegedshoes.com
French ruling-majority MPs have put forth a new bill proposing penalties of up to 50 per cent of the selling price for fashion brands with rapid product turnover, such as China’s SHEIN, to counterbalance their environmental impact. These MPs argue that ultra-fast fashion brands, unlike traditional clothing labels that update collections quarterly, flood the market with thousands of new items daily, fueling excessive consumption and pollution.
The bill underscores the shift in the apparel industry toward fashion characterized by high volumes and low prices, which shapes consumer behavior by fostering impulsive purchases and a quest for…Continue Reading