Monica Lewinsky’s Reformation Fashion Campaign Generates $2 Million
Monica Lewinsky’s campaign for Reformation was a hit for the sustainable fabric, according to a report released by Launchmetrics on Wednesday. The activist and writer’s collaboration with the brand, which also celebrated their partnership with voter registration efforts with Vote.org, amassed $2.2 million in Media Impact Value within two days. Reformation’s own Instagram post sharing the news generated $96,000.Monica Lewinsky for Reformation.
ReformationMIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate return on investment.Reformation’s “You’ve Got the Power” campaign, photographed by Zoey…Continue Reading