Men’s fashion has entered a new era – ‘babygirl’ dressing
You don’t need to look far to see their influence. British GQ‘s Instagram feed is almost exclusively populated by images of babygirls, because they’re the people who will set the men’s style agenda in the coming years. Even if you, or the men in your life, find the babygirl aesthetic OTT, just wait a few years – the influence will percolate, and eventually, we’ll start seeing glimpses of the babygirl aesthetic in the menswear departments of M&S and John Lewis . By then, it may not seem quite as outre to you either.
Alison Bringé, chief marketing officer at Launchmetrics,…Continue Reading